How you can network with the most important people that can have the biggest impact on you and your brand.

Every brand—and every person, really—wants to connect with influencers in some way. Perhaps they can offer great advice. Maybe they can help get your product in front of their audience and fans.

While we expend so much effort trying to engage with these celebrities and leaders, we often don’t take the time to understand the different types of influencers that exist. Are you trying to connect with Oprah, or perhaps a thought leader within your industry? There’s a big difference.

In this video, behavior scientist Jon Levy outlines what he says are the four levels of influencers and suggests which among them might be most beneficial to connect with.

 

 

alumni
Article

The Power of Collaboration

Chivas Venture grand finalists from 2015 and 2016 reveal just how much the competition has impacted them, and how they have impacted the world in return.

Read More
Leila
Article

Give work, not aid to tackle poverty

Social entrepreneur Leila Janah says social enterprises are key in eradicating global poverty.

Read More
More